Want to know if you are an exurbanite or young and restless?
You can discover what your neighborhood trends say about you with Esri’s interactive Tapestry map. The tech company analyzes zip code data to define the characteristics of individuals in neighborhoods using a process called segmentation.
How it works
This tool sorts areas into 67 unique categories, or segments, based on demographics and socioeconomic characteristics such as age, income +population — AKA, it tells us generally who we are and what we have in common with our neighbors.
Users can input zip codes or click around the map to explore segments that best describe a particular area. In most cases, the results show the top 3 segments that define a neighborhood.
You’ll discover groups like in-style (people who embrace a lifestyle of arts, travel, and extensive reading) and bright young professionals (young, working people who are usually college educated).
Columbus’ tapestry
- 43215 — The zip code that comprises downtown Columbus is largely defined as metro renters (educated, highly mobile 30-somethings who enjoy wine bars, yoga + organic foods).
- Dublin’s 43017 zip code indicates that 29% of residents are classified as professional pride, 17% are bright young professionals, and 11% are top tier.
- Many areas in Columbus are full of younger generations considered young and restless (millennials who are educated with aspirations of landing a job). This includes 16% of Worthington’s 43085 zip code, 16% of Upper Arlington’s 43220 zip code, and 11% of Bexley’s 43209 zip code.
- Nearly 30% of Clintonville’s 43202 zip code is an emerald city, which can be defined as a mix of renters and home-owners who enjoy foodie culture, music, and arts.
Outside of the segmentation tool, you can do a deeper dive into trending habits based on zip code, right down to shopping preferences + credit card debt.
Ready to explore your own CBUS neighborhood? Check out the map and let us know below if the tool has your personality and lifestyle pegged.
